“The tour exceeded my expectations – especially given the time allotted. Our company made many more quality contacts than I anticipated – far more than on other China tours and missions in which our company has participated. If your cleantech company is considering a presence in or investment from China, I know of no better way to begin”. Ronald Rich, CEO Atmosphere Recovery
What did we do during the week? And why was it valuable?
At the core of the tour were 3 showcase events in 3 cities — Beijing, Shanghai and Shenzhen. These were the core occasions in which the touring companies presented their companies to China-based investors and companies, and created some valuable connections. Turn-out to the events reflected the strong Chinese interest in western clean technology: more than 200 guests (principally investors and companies) attended the showcases.
In addition to the showcases, we organized a series of private and exclusive meetings – with key state-owned enterprises such as BaoSteel and CECEP; with leading cross-border cleantech investors such as Qiming Venture Partners and Tsing Capital; and with a range of experienced China-based professionals, able to provide their experiences of small foreign technology companies coming to China (some key do’s and don’ts on IP, structuring tax, as well as some input on the policy environment).
“Cleantech Tour of China 2012 was certainly a rewarding trip for my company. It offered us perspectives in various aspects: market needs, investment focuses, legal issues, policies, and business models. The feedbacks from relevant Chinese parties helped us re-calibrate our go-to-market strategy.” Tao Xie, Echogen Systems
The final part of the education came from the interaction with local government and their industrial parks. These meetings allowed the companies to gain a fuller picture on the details of creating a China strategy and insight into the culture of how it is done.
A last part of the value of the tour – and one not to be under-estimated – was the interaction and learnings from within the group.
“The most surprising and perhaps the most beneficial part of the tour was the interaction among the tour members themselves. There was a lot we learned from each other”. Frank Magnotti, CEO Fluitec