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San Francisco-based Parco Homes is using principles from the commercial building sector to launch mass-production of housing with a fraction of the typical waste.
Parco Homes is seeking $5 million in a Series A round to develop a manufacturing line for pre-fab housing, in which the company would sell disassembled, all-inclusive housing kits to independent contractors. The contractors would then assemble the home without needing to measure, cut and design the buildings.
The business plan seeks to remedy the massive waste in the U.S. residential home-building market, CEO Ben Parco told the Cleantech Group today. He said an average of three to seven dumpsters of waste is produced with each new U.S. residential building, cumulatively making up 25 percent to 30 percent of the U.S. waste stream.
"From a construction standpoint, homes really are the bottom of the barrel," Parco said. "They don't perform well, they cost too much, and they're not very high quality."
In addition to efficient use of resources, Parco Homes aims to use its founders' expertise in architecture to design zero-emission homes with the most up-to-date technologies, Parco said.
"If you try to build a super green home, the 'greenness' is marginal because you're trying to get contractors to incorporate a bunch of technologies they don't understand. As a result you end up with just one or two green features, and they're not necessarily working together," Parco said.
"What's needed is an integrator, which is what we bill ourselves as, someone who can bring all the pieces together in a smart, cost-effective way that makes it easy. That's where our traction with home builders is starting to happen. A factory fabrication solution is becoming attractive to them because a lot of the work is already done."
The pre-fab movement is catching on in the U.S. but has only established real roots elsewhere, Parco said. It's also a new technology, requiring higher prices (Parco estimates a pre-fab home delivered would be about $250 to $300 a square foot). That's why the company is initially targeting the U.S. West Coast and Hawaii, where home prices are already much higher, making pre-fab more cost competitive.
"The best buildings—the super high-rises, the airports—the best high quality buildings we build today are essentially pre-fab buildings," Parco said. "I saw a market emerging here in the U.S., one that's been around in Japan and Europe for decades. I saw a lot of public interest, but I didn't see anyone solving the problem."
Parco Homes has raised some angel funding and is working to file patents on its technologies. The company expects a round of funding to allow it to design a manufacturing line and build a model pre-fab home before the end of the year. Meanwhile, the four-person shop is working on a consulting basis to architecture firms.
Parco Homes is one of 25 potential new global investment opportunities that the Cleantech Group added to its dealflow database this week—available exclusively to members of the Cleantech Network. Members can click here to search the dealflow database.
Interested in green building? Here are two other green building companies from the Cleantech Group's dealflow database also looking for funding:
Other companies seeking capital spotted in the past week:
Seeking capital? Submit to the Cleantech Group's innovation pipeline.

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