Diageo Sustainable Solutions INNOVATION HUB

Your Access Point For New Opportunities with a Global Leader in Beverage Alcohol

Looking for added support to scale your innovation? Diageo is working with Cleantech Group to identify new thinking and new concepts that protect and nurture our natural resources. We face sustainability challenges through our supply chain. Now we are asking innovators across the globe to collaborate with us and make a bigger impact.
This is the start of an exciting future. Whether you have a disruptive solution ready to pilot or innovative technology you believe could apply to our industry, we want to hear from you– wherever you are in the world. Successful applicants will be awarded Up to a six-month pilot of collaboration to develop your ideas and demonstrate a proof of concept within our supply chain, with funding up to £100k per pilot.

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Innovation Calls: Diageo


Challenge: Smallholder Farm Resource Efficiency

Diageo’s smallholder farms operate in areas such as sub-Saharan Africa (growing crops like barley, sorghum and maize) where unpredictable water availability makes it difficult for  farmers to  deliver crop yields. Solutions should significantly improve resource efficiency and predictability of crop yield from smallholder farms in water stressed areas with erratic weather patterns. The goal is  to improve sustainability and affordability of producing farmed crops for individual smallholder farms and/or communities.

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Glass Bottles

Challenge: Sustainable Glass Bottle Design

Diageo has an over 150 year history of glass bottles. Current glass bottle designs and supply chains create challenges for recycling. The rise of ecommerce and changing supply chains  have also stretched the limits of glass design for packaging. Solutions should improve the sustainability of our glass bottles, reduce waste and promote increased reuse/recycling. We are looking at the entire glass bottle value chain (excluding furnaces) from better raw materials, labeling, design for shipping, filling and handling to optimizing end-of-life processing.

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Challenge: Low Carbon Heat for brewing and distilling

Heat is critical for Diageo’s brewing and distilling processes. Across industrial and rural locations, at least 80% of the energy associated with brewing and distilling is heat-related. The processes require steam at 120C-200C and generates waste heat in the form of hot water/steam condensate at 30 C-90 C and at 150 C-160 C for flue gas. The solution should reduce the carbon footprint associated with Diageo’s industrial heat requirements through generation and/or reuse processes. It should also ensure continuity of heat supply without maintenance interruptions.

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Challenge: Water Stress Mitigation in production facilities

Some of Diageo’s facilities operate in areas where water is scarce. For example, a large facility in India can use up to 2,000 cubic metres of water per day. The challenge is to help drive water efficiency improvement by up to 50% across our brewing and distilling operations through innovations related to water generation, usage efficiency and reuse of water for operations.

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About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.

Our heritage

Diageo was created in 1997 but our business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination.

Our business

Our Performance Ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

Our products are sold in more than 180 countries and our brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

We are proud of the brands we make and the enjoyment they give to millions. We are passionate about the role alcohol plays in bringing people together, to celebrate life every day, everywhere.

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About Diageo’s Sustainable Solutions Programme

Born from our passion and experience in brewing and distilling; we want to advance more sustainable technologies and practices across the full lifecycle of our brands and from grain to glass. We want to welcome new thinking and try new concepts to help build a world that protects and nurtures our natural resources. By sharing some of the sustainability challenges we are facing through our supply chain, we are asking innovators across the world to consider how they can collaborate with us to make a bigger impact.

We are excited by the changes we could cause together and want this to be the start of an exciting future. So we want to hear about your ideas. Whether you have a disruptive solution ready to pilot or innovative technology you believe could apply to our industry, we are keen to hear from you – wherever you are based.

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About Cleantech Group

At Cleantech Group, we provide research, consulting and events to catalyze opportunities for sustainable growth powered by innovation. We bring clients access to the trends, companies and people shaping the future and the customized advice and support businesses need to engage external innovation.

Industries are undergoing definitive transitions toward a more digitized, de-carbonized and resource-efficient industrial future. At every stage from initial strategy to final deals, our services bring corporate change makers, investors, governments and stakeholders from across the ecosystem, the support they need to thrive in this fast-arriving and uncertain future.

The company was established in 2002 and is headquartered in San Francisco with people based in London, Paris and Boston. Our parent company, Enovation Partners, is based in Chicago.

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